Midtown Modern is a new development by Guocoland that is located in the heart of Bugis next to Bugis MRT Station. The development is seamlessly integrated with Bugis MRT Station and represents an iconic development in Downtown Bugis. Bugis has always been a residential area that is highly sought after as it is near to many amenities and shopping centres. It has been conveyed that Bugis is the next area that may surpass the traditional District 09, 10 and 11 which are the Orchard prime areas as Bugis is seemingly more popular among the younger crowd.
Another reason why Bugis is very popular is also because there is an expansion in the Central Business District. Traditionally, the business district has been confined to Raffles Place and City Hall but has since expanded to Suntec City as well as Marina Bay. Therefore, Bugis seems to be more centralized as a live work and play destination together with the amenities available at Tan Quee Lan Street.